Complete outsourced marketing solution to accelerate global growth

Established in 1997, LSM manufactures machines to bale and compact recyclables, selling directly in Ireland and the UK and indirectly through distributors across the globe. In 2016 Maverick helped LSM significantly improve its branding, web presence and sales materials. We followed this with various marketing supports and campaigns. As LSM struggled to build internal marketing talent, they decided to move to Maverick’s fully outsourced marketing solution in early 2022, which is now supporting sustained international growth.

Needed to increase the scale, intensity and quality of marketing but struggled to attract and build internal marketing talent

LSM’s marketing resources are a fraction of what some larger competitors can call upon, but their market is just as multifaceted and complex. Building an in-house team with all the required talent was proving a challenge. In 2022 LSM decided to avail of Maverick’s fully outsourced marketing solution and utilised the entire Maverick team to help drive growth.  

Complete outsourced marketing solution

Working with LSM’s business development team, Maverick developed a long-term, multi-channel, multi-sector, multi-lingual sustainable marketing plan. We’re now growing direct leads in Ireland and further afield, targeting key accounts globally, supporting current distributors, and running campaigns to attract new ones (see how we are growing LSM’s distributor base). We developed extensive new marketing collateral, including a comprehensive bank of multi-lingual product videos. Maverick take care of the development and publishing of content relevant to the needs and interests of end customers and distributors. We are building LSM’s social media presence and creating and managing multiple advertising campaigns for them.      

Building a powerful marketing engine across multiple markets

LSM now enjoys the benefits of consistent, sustained, creative marketing. Attracting new business, increasing sales from their existing customer base and attracting new distributors.

29%

Uplift in website traffic to the LSM global website in the first year.

20 

New distributors attracted via marketing activity over two years.

1,450+

New followers for LSM global LinkedIn page in the first year.

189%

Uplift in visits to the LSM’s Irish website for Jan ‘22 v Jan ‘23.

Fully Outsourced Marketing Solution 

Ongoing planning, execution and management of all aspects of LSM's marketing to help deliver on critical commercial objectives.  

Market Analysis, Campaign Strategy, Segmentation & Localisation  

Through consistent collaboration with the company's business development team, we continue to map out target territories, sectors and key accounts. 

Multilingual Content Creation  

Content creation never stops; we work with LSM on multilingual product demonstration videos, case studies and blogs which can be readily shared with existing distributors and targeted towards the end user.  

Creating Brand, Marketing & Sales Assets  

Maverick continues to showcase LSM's brand in the best light by building up a creative bank of assets in multiple languages to support critical campaigns and sales and distributor onboarding collateral. 

Multi-Channel Campaign Execution  

Multi-channel activity is ongoing across Google advertising, paid search, YouTube, re-marketing, email and LinkedIn advertising. Assets are regularly updated across all channels to ensure LSM's message is consistent and fresh. 

Trade Show Experience & Promotion

We supported LSM's trade show programme with planning, trade show design and production, and the development of tailored promotion material. We run programmes to promote LSM's trade show participation before, during and after events. 

Social Media Management

We continue to push LSM's campaign objectives by building a robust presence on LinkedIn by driving user engagement through content marketing. Each week we showcase new creative, new messaging and new topics. 

Reporting, Analysis & Optimisation 

Performance tracking is in place with ongoing weekly calls with the LSM team. Close alignment with the LSM sales teams allows for activities to be optimised and adjusted as required.